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The thrill of a designer purchase is undeniable, but most of us can’t splash out on the latest it-bag or statement stilettos every month. That’s just one of the reasons why luxury makeup brands are so popular – they give us access to the designer world but at a more affordable price point, and they happen to make us look and feel good too. Win-win. We’ve already revealed the most popular celebrity beauty brands of the year, but which luxury makeup brands make the top 10 list? Thanks to research conducted by Landys Chemist, Grazia can now reveal this year’s hottest luxury beauty brands. Happy shopping.
Who doesn’t adore Dior? Clearly, we all do, as Dior Beauty has officially been crowned the world’s most popular luxury makeup brand and the most popular fashion designer beauty brand of 2023. It set social media ablaze this year with its viral Lip Glow Oil and Rosy Glow Blush and consistently delivers a host of stellar products well worth the splurge, making it a hot favourite among A-listers and team Grazia.
Rihanna launched Fenty Beauty in September 2017, and it’s now reportedly worth around $2.8 billion. Offering 50 shades of foundation, it’s become known and celebrated for its inclusivity. So it’s hardly surprising that it boasts an Instagram following of 12.6 million and 2.4 million on TikTok. Fenty has won the hearts of people around the world with its authenticity and a massive range of products that doesn’t overlook a single skin tone. Hey, if it’s good enough for RiRi…
When it comes to glamming up Hollywood’s elite and creating the red-carpet glow of dreams, no one does it better than Charlotte Tilbury, whose brand takes the number three spot on the most popular luxury makeup brands list. Making it her mission to make all women feel glamorous and empowered, Tilbury’s products are packed with radiance-enhancing, glow-getting ingredients to leave you looking like one of her star clients. Two words? Magic Cream.
The OG brand of the makeup world, MAC continues to bring makeup artist-inspired products to the masses with its powerhouse products. What started as a brand specifically catering to makeup artists, models and industry professionals, it quickly became a go-to for everyone thanks to its long-wearing, fool-proof formulas that make makeup easy. With bestselling staples like the cult classic ‘Ruby Woo’ lipstick and the Prep+Prime Fix+ spray, it’s succeeded in staying relevant throughout the years and has made it to number four on the global best list.
Makeup artist and photographer François Nars was known for his groundbreaking runway beauty looks and editorial work, which is just one of the reasons why his eponymous makeup brand is one of the best in the world. Taking his backstage pro knowledge and combining it with chic packaging and cheeky, suggestive names (Orgasm blush, for one), he created a luxury makeup brand that’s been one of the most popular in the world since 1994 and is still the go-to for countless celebrities and their glam squads.
Known for its divine formulations and timeless packing, YSL’s luxe makeup offering never fails to impress. Famed in the beauty world for its iconic Touche Éclat concealer pen, which forever changed the way in which we cover dark circles (six are sold every minute around the world), there’s everything you could possibly want to get gorgeous, glowy skin in packaging you’ll proudly display on your vanity.
This is one game-changing makeup brand that knows how to have fun. Combining innovation, glamour and a whole lot of fun, Too Faced is all about bringing out the best of your natural features with simple, effective products that boast Intsta-worthy packaging (palettes that look like boxes of chocolate, anyone?) and playful names (Better Than Sex mascara, we’re looking at you).
US-based beauty brand Milk Makeup prides itself on clean formulations, good ingredients, visible results and impressive colour pay-off. All with 100% vegan, cruelty-free and paraben-free formulas, of course. Designed to be quick and easy, each product is fuss-free and many are multitasking, making them perfect to pop in your bag to glam-up on the go.
With its bright, bold packaging and playful campaigns, Benefit’s ethos that “Laughter is the best cosmetic” is evident from the off. Starting as a small beauty boutique founded in 1976 by twin sisters Jean and Jane Ford, it quickly caught the attention of the world and continues to lead the eyebrow game with its whizzy brow boosters, long-lasting formulas and vibrant pigments. Not forgetting other iconic bestsellers including the ‘Hoola’ bronzer, ‘Benetint’ lip and cheek stain and the ‘Porefessional Primer’.
Last, but certainly not least on the most popular luxury makeup brands list is Hermès, which also happens to be the second most popular fashion designer makeup brand in the world too. It’s hardly surprising seeing as it combines luxe packaging and attention to detail with weightless textures and natural, dreamy finishes.
That’s where the top high-end makeup brands come in. From fine line-reducing foundations to concealers that double as eye creams, the leading brands push the envelope on makeup quality, creating products that don’t just enhance beauty — they nourish it. Whether it's a luminous silk foundation that blends in perfectly or a pigmented eyeshadow that makes those baby blues come alive, the luxury market delivers a look and feel that’s hard to replicate.
Investing in anti-aging skin care products may feel easier to justify than splurging on high-end cosmetics. But the right makeup boosts confidence in a way that makes it well worth its place in the beauty budget. Here are six luxury makeup brands we love:
The glamour and sophistication in TOM FORD's fashion line extend to TOM FORD BEAUTY, which includes fragrances, skin care, and makeup. The brand's luxe powder blushes, brightening eye-color quads, and long-lasting lip colors are all worth adding to a makeup kit, and its eyeliner is considered among the best.
Gucci is known for crafting clever, provocative clothing, but the luxury brand is just as skilled at creating head-turning makeup looks. From bronzers and mascaras to longwear lipstick, Gucci has mastered the beauty-product game.
Saint Laurent has long been a mainstay name in luxury fashion, and Yves Saint Laurent Beauté is just as well respected in the beauty world, worn by celebrity clients like Zoë Kravitz and Naomi Campbell. The label’s signature illuminating pen is one of the most sought-after products on the market. Acting as both a highlighter and a concealer, the pen helps brighten dark circles while diffusing redness in troublesome areas.
Chantecaille is a renowned French fragrance house turned luxury skin-care brand. Although the brand’s extensive product range emphasizes high-quality finishes, plant-based ingredients are the defining feature of Chantecaille’s makeup formulations. The label’s coveted eye shades are perfect for catching just the right amount of shimmer in any light.
Hourglass is committed to reinventing luxury cosmetics in a cruelty-free, sustainable manner. The brand's Veil Mineral Primer is lauded for its ability to dull redness and even out skin tone while minimizing visible pores. Other standout products include glossy lip balms, brow sculpting pencils, powders, and concealers.
Megan Markle and Kate Middleton are said to be fans of Armani Beauty's Luminous Silk Foundation for its lightweight, streak-free application. The product is arguably Armani Beauty’s most iconic, but its eye tints are well worth adding to any cosmetic collection.
The right makeup can take a look from bland to brilliant. Start building out your collection with these must-have beauty products:
TOM FORD’s Lip Lacquer Matte Lipstick achieves all the staying power of a traditional matte with none of the drying effects. This soft-matte liquid lipstick relies on pigment-maximizing technology to ensure a full-bodied, crease-free color that’s transfer-resistant.
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