The process of putting together a craft beer label can be as complex as brewing the beverage itself. Your beer labels need to not only capture the quality and personality of your products, but also meet any mandatory Alcohol and Tobacco Tax and Trade Bureau (TTB) label requirements. These requirements play a pivotal role in TTB labeling approval before your product can be sold to consumers. Let’s break down what your beers need to maintain TTB label compliance.
There are eight key elements that must be included on any beer label. Some of these elements are mandatory for every malt beverage, while others may apply to only certain situations. These label elements are:
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Each of these elements has their own specific labeling guidelines. One typical labeling regulation is to meet specific placement and legibility rules. Each element should meet the following beer label requirements unless specifically noted below.
In addition to placement and legibility, there are several other standards you need to follow for each label element. Let’s break down each of these elements and what you need to know about their TTB label requirements.
The first piece of information that any beer label should have is a brand name. This piece of information is typically the most prominent piece of information on your label and should reflect the name that you use to market your beer. If your beer doesn’t happen to be sold under a brand name, the name of the bottler or packer, importer is used as a de facto brand name instead.
In addition, your brand name must not be misleading. By TTB standards, that means that your brand name should describe “the age, origin, identity, or other characteristics of the malt beverage.” There are a few exceptions to this rule:
Every beer label needs to clearly display the specific identity of what’s contained in the can or bottle. Simply put, it needs to tell consumers what type of malt beverage you made.
These designations are based on characteristics generally attributed to the particular class or type of malt beverage. These designations can range from something as general as “malt beverage” to a very specific type of beer like “imperial stout.” For definitions and general descriptions of different classes and types of malt beverages, please refer to Chapter 4 of the TTB’s Beverage Alcohol Manual.
The TTB mandates that every malt beverage label includes both the name and address of the entity that produces, bottles, packs, or imports your products. Domestic malt beverages may include an appropriate explanatory phrase before the name, while imported products must add some more detail). These can include the following:
For the name, you may use your company name, corporate name, or trade name. The key here is that your name must be identical to what is displayed on either your brewer’s notice for domestic malt beverages or basic permit for imported malt beverages.
As for the address, domestic products should include either the city and state where your malt beverage is bottled or packed or a principal place of business. Imported products are limited to their principal place of business. If you choose to use a principal place of business as a domestic malt beverage, that location must meet the following requirements.
As with many other label elements, the name and address should be included on the front of your container. However, you also have the option to burn or brand these details somewhere visible on your containers for domestic malt beverages.
While there are no standards of fill for malt beverages, the TTB does have requirements for the way you list net contents. Every container must list net contents in American measurements, but you may also include metric measurements as well. The TTB also has specific standards for how these measurements are presented.
As with names and addresses, you also have the option to burn or brand net contents into the container itself. If not, they must be placed on the front of the container’s label.
Unlike many of the other elements, statements of alcohol content are optional unless your state’s law either mandates or prohibits this action. Whether these statements are required label elements or added optionally, the TTB does set specific standards for how alcohol content is presented.
Unless your state’s laws set a different standard, statement of alcohol should be expressed in percent by volume. The exact alcohol content must be listed to the nearest 0.1 percent for any malt beverages with 0.5 percent alcohol by volume or more (with a tolerance of plus or minus 0.3 percent). If your product has less than .05 percent alcohol by volume, your statement should be accurate to the nearest 0.01 percent. These statements should also be presented in one of the following formats.
In terms of legibility and placement, the alcohol statement has a few additional standards to note. Unlike other label elements, the alcohol statement can be placed on the front, back, or side of your container. The entirety of your alcohol statement should be in prominent coloring and use the same kind and size of lettering. The type size also depends on the net contents of your container.
Beer labels can require disclosures for certain ingredients if they appear in your malt beverage. Each ingredient requires a separate statement to make its presence clear to any consumers. These are the four different ingredients and their required statements:
Every beer label should include a health warning statement if the malt beverage in question contains at least 0.5 percent alcohol by volume. The statement in question must appear as a continuous paragraph and start with the words “GOVERNMENT WARNING” in bold, capital letters. The statement in full should appear as follows.
This statement may appear on the front, side, or back of the container. The statement’s type size and maximum number of characters per inch depends on the net contents of the container.
If your malt beverage is imported, your label must include some form of statement indicating its country of origin. There are four formats you can use for this statement:
Unlike other beer label elements, the country of origin does not need to follow any specific legibility and type size requirements. Your statement may also appear anywhere on the front, side, or back of your container.
There’s a whole lot of information that the TTB requires for beer labels, but that doesn’t mean that these elements need to hold back your design. Fortunately, the right label printing company can turn your initial design into a stunning final product.
When you need stunning beer labels that fit your budget, Blue Label Packaging can help provide pristine packaging for your products. Our team has the expertise and state-of-the-art equipment to enhance your label designs and capture attention. Contact us today to talk about your next beer label project.
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