So this has been a topic that has made me think for quite some time now. So I have noticed that there is no norm or consistency when it comes to shampoo bottles. This is not necessarily a bad thing, but this most common issue that I have come across is that there is no distinction from shampoo and conditioner. There have been designs that have been done where one is a different color that the other or one is upside down and the other is not, but there is not true product language for telling them apart.
An example of my issue: My wife of course has long hair and uses both shampoo and conditioner, I on the other hand have a clipper cut so my hair is extremely short and I only require a small amount of shampoo which is usually what ever my wife buys. Both bottles are Black and the only difference between them other than the writing on one is white and the other is purple. This causes a problem as when I am showering and go to was my hair I reach down and grab the black bottle and have a 50% chance of choosing the right product. This is especially interesting as most people take showers in the morning after they wake up and the shower does not lend itself to examining thing.
My Question for discussion: I know that there are 2 in 1 products out there and each brand has come up with a different way to solve this with different shapes and colors, but what I am putting out there is how do you create that product identity. I think this is a bit different that brand identity, or is it? There are plenty of products out there that have done this. So how can you create that identity that when I go to grab the shampoo bottle, no matter what brand it is I know that it is shampoo not conditioner?
Has this research been done? Are there any P&G designers on here that could give some insight? What other products have done this? What other example of product identity are out there?
Buying shampoo is a great idea for a variety of reasons. The first is that you can save money by buying in bulk. You are also reducing plastic waste, which minimizes your impact on the environment. Worried about having a gallon bottle in your bathroom? Try upgrading your shower with a sleek shampoo dispenser fixture. Let's take a look at more reasons why you should choose bulk shampoo.
Why Buy Bulk Shampoo Rather Than Individual Bottles?
Once you pinpoint your favorite shampoos and conditioners, buying them in bulk makes sense from both an economic, time savings and environmental standpoint. Consider the cost and time required to ship an individual small bottle every couple of weeks or months. Those costs will add up quickly. Alternatively, you can order bulk shampoo and have large gallon sizes or larger delivered right to your door. You will pay less in the long run for shipping when you order bulk shampoo. Furthermore, the per-unit cost of gallon shampoo is much lower than that of individual small bottles.
You'll also realize additional time and energy savings as you won't need to head out to the store to buy small individual shampoo bottles over and over again. Another plus? Choosing bulk gallon shampoo simplifies the refilling process. You will rest easy knowing you have one or several gallons on-hand, ready to refill dispensers and bottles as necessary.
Examples of Premier Bulk Shampoos
Beekman 1802
If you are looking for a gallon shampoo from a well-known brand, look no further than Beekman 1802 Fresh Air Shampoo. A light, "green" scent, the Fresh Air formula is soft enough for regular use on a daily basis. The Beekman body care line is made with all-natural ingredients so you and your guests won't have to worry about exposure to phthalates, parabens, paraffin, and beyond. These products can be used in the home or commercial sites like Airbnbs, hotels, health clubs, spas, and fitness centers.
Soapbox
Naturally derived and beautifully designed, Soapbox bulk shampoo, conditioner, lotion, and hotel amenities are exclusively made from natural ingredients. Their formulas do not contain any parabens, phthalates, petroleum, mineral oil, and other such ingredients that could irritate the skin. Soapbox products are also gluten-free, vegan, and manufactured in the United States.
Zogics 3 in 1 Citrus & Aloe Shampoo, Hand Soap, and Body Wash
This citrus and aloe blend will clean you and your guests from head to toe in quite a refreshing manner. Zogics' plant-based shower gel serves as a shampoo, hand soap and body wash. It is chock full of lovely botanical extracts and essential oils that hydrate the hair and skin to perfection. Zogics' shower gel is made without dyes, EDTA, parabens, and other unsavory ingredients to guarantee it is gentle enough for regular use day-in, day-out. Whether you own or manage a gym, recreation center, spa, or another facility, your guests will immediately fall in love with Zogics' shampoo, shower gel, and hand soap. Order this economical gallon size and you will have plenty on-hand for your clientele.
Zogics Organics Bath & Body Care, Honey Coconut
A luxurious self-care experience awaits you with this premium plant-based body care collection. Each product is crafted with a powerful combination of organic ingredients, including avocado and jojoba oils to hydrate, calendula oil to soothe even the most sensitive skin types, and shea butter to moisturize. The Zogics Organics Honey Coconut Shampoo natural cleansing and moisturizes your hair. With a light, honey-coconut scent, this collection leaves both body and hair feeling clean, hydrated, and re-energized.
All the products in this collection are made with naturally derived, non-irritating ingredients.
Premium, organically-derived body care doesn’t have to come with a premium price tag. Formulated free of parabens, gluten, phthalates, EDTA, and GMOs, and always cruelty-free, the Zogics Fresh Air collection is crafted with ingredients like organic aloe vera and avocado, jojoba, and calendula oils that make caring for your hair and body a breeze. Our Fresh Air lotion is made with goat’s milk to improve skin’s moisture, along with aloe vera and shea butter—a treat for dry skin.
NEST New York
NEST Fragrances New York’s hotel bath amenity collection is perfect for guests that are looking for an elegant, luxurious travel experience. NEST Sicilian Tangerine body is infused with tantalizing Sicilian tangerine and delicious bergamot, plus mango and passionfruit for a soothing, pleasant scent. These exquisitely fragranced body lotions, bulk shampoos, and conditioners are crafted with natural botanicals, antioxidants, and plant extracts that condition and protects the skin.
Pharmacopia
Pharmacopia is a modern apothecary collection of better-for-you bath + body care products for home and away. Its mission is to make healthier, affordable bulk body and hair care products available to everyone. Give your scalp the refresh it needs with Pharmacopia's Verbena Shampoo. This clarifying shampoo is made with plant-based ingredients including aloe vera, jojoba oil, and chamomile extract. Packed for bulk use, cases of 4 gallons include a pump for simple dispensing right from the gallon container or easily refill your shampoo dispenser fixtures.
Apotheke
Another boutique-hotel favorite brand, Apotheke believes scent can transform a house into a home, elevate our mood, and help keep memories alive, which is why they develop luxury fragrances inspired by life’s simple moments. They also create bulk shampoo, bulk conditioner, body lotion, and more that brings their scents to the hospitality industry and beyond.
EO Products
EO Products sulfate-free bulk shampoo features a refreshing grapefruit and mint scent. Formulated with organic ingredients, EO bulk shampoo repairs hair with each wash, and is cruelty-free. What's more, gallon refills of EO bulk gallon shampoo aren’t just good for your wallet; they’re good for the planet, too. Buying just one gallon saves 16 eight-ounce bottles from the landfill.
Don't Forget a Bulk Shampoo Dispenser Fixture!
The benefits of dispensing shampoo are clear: It’s more hygienic, it saves you money on shampoo, and you can customize its dispensing. Bulk shampoo dispensers are similar to other dispensing systems that have been used for years. They are typically made from plastic material and are designed to hold several pounds of liquid. These are usually white in color, with a clear base so that it is easy to see how much fluid is left inside the dispenser. Bulk shampoo dispensers come in a variety of sizes to fit any product. They are also very popular for cosmetics, soaps, and other personal care products.
The main advantages of having this type of system are that it can be used in many different ways. They can be placed on countertops or shelves in retail spaces, or they can be hung from the wall to save space.
Want to Try Before You Buy?
Many of our bulk shampoo and body care brands offer amenity-sized samples so you can try out a new shampoo or body care before you commit to purchasing a case or a full gallon. This is a convenient way to see which brand and/or type of bulk shampoo is best for your facility.