Up to 35% of clients learn about local companies after seeing their signage as they pass. Using a banner goes a long way in increasing your business’ visibility during a trade show. After all, any business that takes advertising seriously is always a step ahead of competitors. Here are the top reasons why banners are a must-have when participating in a trade show.
Advertising is not always cheap. Between settling on a digital marketing campaign, investing in print advertising, and entering trade shows, you might have to spend some money to make some money. Luckily, having banners at your booth display won’t cost your business a pretty penny. Even after outsourcing to a local Boston print shop, you’ll find that banners are way cheaper than radio and/or TV ads. Better yet, these banners are a one-time purchase that can be used over and over again at different trade shows.
With a trade show banner, you stand a better chance of roping-in potential clients because it makes your booth more visible. If you utilize a branded banner, this targeted form of advertising can help sponsor events, reveal more information about your company, and appeal to a certain clientele.
Should a person need your products or services, your company’s trade show banner will likely be the first thing that crosses their mind, especially if it’s an eye-catching design. Even if potential clients might not pay much attention to your booth as they pass, they’ll remember it the moment they need your service. Clients will easily reach you if the banner has crucial details such as phone number and company address.
Banners are vinyl-made: this makes ordering and manufacturing a quick, efficient process. This is essential if you need advertising on short notice. Even if your services and products change every so often, rolling out brand-new banners that reflect the changes is a great way to stay connected to your customers.
Durability is an aspect that cannot be overlooked when it comes to choosing the right trade show banner. With regular maintenance, the same banner(s) will last for years without showing any signs of wear and tear. For the best results, ensure that the banner’s ink is one that’s resistant to the elements. Such a banner won’t fade and won’t crack when exposed to extreme temperatures.
Discounts and sales are among the best ways to boost business profits. For example, placing a flag banner on your trade booth or business’ window when you have discounts will help draw attention. They can also help create a sense of urgency among customers since they know the deal will be offered for a limited time.
Advertising is a key determinant of business success. Whether you’re advertising your business at a trade show or in your store’s front window, rely on Boston Business Printing for all of your business printing needs.
Unfortunately, no digital marketing strategy is perfect, and there are some pros to banner advertising for businesses, including the following:
Lower CTRs
Banner ads (and display ads in general) have a lower click-through rate than other types of ads, like search ads, because they're more intrusive, and people have trained themselves to ignore them. Banner ads have a drastically lower CTR because individuals aren't looking for a brand's products or services when they come across one.
Consider this banner ad example: You're reading an online publication about cars when you see a banner ad for an electric vehicle (EV). How likely will you click off the page you're already reading to learn about that particular car?
Not very likely because you weren't looking for it in the first place. With search ads, users are already looking for your products and services when they type in a query associated with your brand.
However, with banner ads, people are simply browsing the web and may not be interested in your products and services. Most people who see your banner ads aren't ready to make a purchase unless you're using a retargeting marketing approach and those individuals have already visited your website.
Lower conversions
Because banner ads target people who aren't necessarily ready to make a purchase, they have lower conversion rates than other marketing strategies that target individuals, like search engine marketing (SEM) and search engine optimization (SEO).
Depending on your goals, your conversion action may be someone completing a form or making a purchase on your website. However, because individuals who come across your ads aren't necessarily ready to make a purchase, banner ads have lower convection rates.
Not allowed for all businesses
Unfortunately, some types of marketing and advertising aren't allowed for specific markets. For example, Google doesn't allow advertisements for potentially dangerous products and services.
In addition, the industry you're in might have strict advertising rules you must follow to remain in compliance. For example, a supplement business cannot state that its products can be used to treat medical conditions in advertisements or on websites.
Ad blocking
Ad blocking software allows users to turn off advertisements when browsing the web, so your ads may be blocked and not seen by users who would be most interested in your products and services.
Users ignore ads
Over time, we've all learned to subconsciously ignore any ads we see. You may notice billboards when driving down the expressway, but do you ever remember what's on them?
The same is true for digital and print advertisements; many people ignore them because they've seen so many ads throughout their lives they've accidentally been trained not to see them. This is why it's so crucial for your banner ad to stand out. Potential customers won't see them while reading articles online because they've trained themselves not to, so your ad must be special if you want it to be seen or clicked.
Now that you understand what banner advertising is and how it can increase website traffic, let's discuss some of the basics you should know.